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The post links to a PDF that is worth opening. It says a lot about the difference between Evangelism and Proselytizing from both a liberal and a conservative point of view. A favorite section:
“When the Church changed from movement to religion, evangelism changed with it. Until that time the idea of evangelism as converting people to a new religion simply did not exist. In fact, the word ‘evangelism’ does not exist in Scripture, though the word ‘evangel/evangelist’ does. In the general culture, an evangelist was literally ‘a bearer of good news.’ “
Originally posted on Paradoxical Thoughts:
When I broach the subject of evangelism to members of my own Anglican-Episcopal tradition, I get two distinct kinds of responses, depending on whether the hearers are conservative or liberal in their theology. Conservatives Anglicans, while a distinct minority in the denomination, are pretty gung-ho on the evangelism thing. They make jokes like, “to most Episcopalians evangelism is a “four-letter word,” and try to encourage the rest of us to get out there and start making converts for Christ. Liberal (and even moderate) Anglicans, on the other hand, tend to be rather uncomfortable with the whole idea of evangelism. Oddly enough, they tell the same evangelism jokes as conservative but they sound a bit more nervous when they do, because to them it really does feel like a four-letter word.
Several years ago, when I began to suggest the possibility of a non-proselytizing evangelism, my clergy colleagues looked at me I had just started to speak in tongues. My liberal friends were like, “Is it even possible to engage in evangelism without proselytizing? And do we even want to do it if it isn’t?” Meanwhile, my conservative friends were like, “Why would anyone even want to do that? Isn’t proselytizing the point?” And both of them were like, “Isn’t that a contradiction in terms?”
This is a short post with my fairly unrefined thoughts on the new UA Logo.
Firstly, it is the corporate logo of the national organization. I like it less than the current logo, which I like less than the previous one. It feels like we are visually moving further from the Universalists, which is where our core message is these days. I do appreciate that it looks less… forced than the last logo, which seemed like someone was told to take the Flaming Chalice and Circles and make it look “clean”. It wasn’t at all inspiring to me. This one isn’t either, but it at least looks like this was designed from the start to look like a logo, rather than taking the existing image and making it look corporate. It isn’t moving, but it is eye-catching.
I wish it looked more like a chalice (I see a torch) and the circle was our nod to the Universalists old image, and I will miss it. I do like the font, and I like it in red, though I am not sure how I feel about the fading color gradient. It was pointed out, and I cannot now ignore, that it looks rather like a tongue.
There has been much made that this is just the first release in a wave of new outreach. We are targeting the millennial generation and those who have never been part of a religion before, to tell them how we are different. That is a good thing. They need to be told, and I’ve devoted a LOT of my time over the last few years to trying to get the word out. I am eager to see what else they have planned. I hope it is more inspiring than this image is.
Finally, though, I worry about the text. Not the font, but the actual words. It says “Unitarian Universalist Association” down at the bottom. That, to me, misses the mark in one very real way, and one that is complete fantasy. First, the organization that this new image represents is the Unitarian Universalist Association of Congregations. That last part matters. The UUA is not the leading end of Unitarian Universalism. Our religion starts in the hearts of the individual, is shaped in the congregations, is mobilized by the covenant between the congregations, and the UUA is there to moderate that covenant. Without those two final words, we miss the chance to tell people that their involvement at the congregational level is the driving force behind Unitarian Universalism. We miss the chance to make it clear that our congregations each have their own way of doing worship, and just because you didn’t like one 5 years ago shouldn’t stop you from visiting another, or even the same one again, because they are each empowered to find their own tone and tempo, and to change it as needed.
The other thing that I wish they had spent energy and money on, which they have no real power to do (as outlined in the last thought) is to look at the real hurdle we face in communicating who we are. The real albatross is that name; those two long, technical sounding, non-descriptive words. What does “Unitarian Universalist” mean to us at this point? We need to either take the time to define that term, or to come up with a new name that can mean something to the movement we’ve become. It may take some time before we can find words that fit well enough to please people, but maybe that would have been a better use of resources if our goal is being approachable and inviting.
Hello to my few faithful readers. I am honestly sorry that I have not been publishing much here lately, but I have honestly been doing a lot of writing. I am taking 2 on-line classes and I just helped to launch a new website for the I Am UU Project for Unitarian Universalist evangelism and outreach. I’ve been reading, writing, and designing images for the I Am UU Facebook page, which has really taken off in the last 6 months. I’ve got a few other things up in the air, and while I am very excited about them, I am not ready to talk openly about them all just yet.
I was inspired to write this week because Tandi Rogers of the Unitarian Universalist Association’s Office of Growth Strategies changed her profile picture, a few days ago now, in celebration of the 30 Days of Love, an annual event from the good folks at the Standing on the Side of Love campaign. Now, we are on day 15, and this was posted by the folks at the SotSoL Facebook page for day 6. It is god to know that I am not the only person who is falling behind on the 30 Days of Love. I did see it before, but I was busy with my own projects, and I didn’t let myself think much about it, I guess, because when I saw it this morning, I knew I had to answer it.
I had to answer it because over the last few years, my faith has transformed me, my life, and the lives of the people around me.
Back in 2008, my life fell apart. I won’t go into the real details, but I was homeless, unemployed, recently divorced after a long separation, and had come to the realization that the friendships of my early 20s were not supporting me in my early 30s. I moved away from those friends and my now exwife and our children, not so very far, but 40 miles is a long way to go when you don’t have a car. I moved in with my ailing mother to take over for my younger sister, who was not managing Mom’s finances and affairs well. I showed up at their door with more food than they had in the house at the time.
I knew I needed a lot of change. I needed a new social life. I needed some direction. I needed change. I had been involved with a Unitarian Universalist church back in college, and while I had stopped attending, I still remembered the joy I had felt in learning about their Principles and mission. I reached out to the UU church in town, and everything changed.
I was contacted quickly by a member who was part of the web-team. While I never did get onto the web-team, her friendship was vital to getting my life back and getting involved with the rest of the church.
I volunteered for everything that I could get a ride to. I let my participation in church make up for the lack of direction in the rest of my life. I knew I was helping make good things happen in my community, both the congregation, and the greater community that we serve. People were being fed, houses built, and we marched for equality. I wasn’t feeding, and I wasn’t building, but I was supporting the organization that made sure those things got done. It started me on my way out of a funk I had fallen into.
After about 2 years of being active, I decided that I was going to take my skills in technology and communications that I couldn’t find a market for, and I used them to reach out to other Unitarian Universalists. I started a Twitter account devoted to sharing positive stories of Unitarian Universalists and the work they were doing to promote our Principles in the world. I connected to other UUs on social media, and they helped me expand my understanding of what the Principles really mean in practice. My understanding of my own privilege became more clear, and I was able to be a better ally for those who had different needs because of their culture, language, their physical limitations, and even their gender (or lack there of).
I also came to terms with many of the negative associations I had for the religion of my childhood. I now feel that I have an even better understanding of the wisdom of the Bible, and the teachings of Jesus and his followers. Understanding that the Bible wasn’t a single book, and that it was ok that there were parts written by different people who didn’t have the same message or story to tell. Each story could share something important on its own; they didn’t have to agree.
I learned to give simply because I had something to give. I didn’t have money, so I gave time. People appreciated that, and it made it easier to give. I realized that even when most people didn’t notice that I had done a thing, they appreciated that it had been done, and I could be proud of making things seem so smooth for everyone else.
My faith has transformed me to be a better person. I firmly believe that. It has made me more accepting. It has made me more patient. It has helped me learn to let go of my frustrations, and to see that all of us humans are just trying to get by, trying to cope with our own desire to be vital in a universe where we are so small. I make my vitality by trying to live up to my faith.
I am grateful for an ex-wife who works with me so that I can spend time with my girls. It takes coordination, and it isn’t always (ever) as much time as I’d like, but I know that I am lucky that we don’t fight about it or compete, and I know that I am lucky for that.